Melink
_X4A9257

Suncorp Pitt Street Mall | Sydney

Melink
Geyer-Hospitality-design-consultants-Singapore-Cathay-Pacific-Airport-Lounge-interior-12.jpg

Cathay Pacific | Singapore

Melink
Interior-Office-Design-Perth-Westpac-Geyer-40

Westpac | Perth

Melink
Geyer design firm singapore Toll interior 4

Toll City | Singapore

Melink

Brookfield | Perth

Melink
Geyer-interior-design-King-Wood-Mallesons-perth-banner-2.jpg

KWM | Perth

Melink

Westpac | Melbourne

Melink
Telstra-Icon-Store-Sydney-Geyer-design-banner-1280.jpg

Telstra Icon | Sydney

Melink
Geyer-Westpak-Barangaroo-banner-1280-1.jpg

Westpac | Sydney

Melink
Geyer-Suncorp-Sandbox-banner-1280.jpg

Suncorp Concept | Sydney

Melink
Geyer-Curtin-connect-banner-1280.jpg

Curtin | Perth

Melink

Telstra Discovery | Melbourne

Melink
Geyer-Bank-of-Melbourne-banner-1280.jpg

Bank of Melbourne | Melbourne

Melink
Geyer-Heinemann-SydneyAirport-1-banner-1280.jpg

Heinemann | Sydney

Melink
Geyer-Sephora-banner-1280.jpg

Sephora | Sydney

Melink
Geyer-Tesla-Sydney-banner-1280.jpg

Tesla | Sydney

Melink
Geyer-Cochlear-banner-1280.jpg

Cochlear HQ | Sydney

Melink
Geyer-University-of-Newcastle-Learning-space-banner-1280.jpg

Social Science | UoN

Melink
Geyer-University-of-Newcastle-Sydney-Presence-banner-1280.jpg

Sydney Presence | UoN

Melink
Geyer-Auchmuty-Library-banner-1280-1.jpg

Auchmuty Library | UoN

Melink
Geyer-University-of-Sydney-Badam-Library-banner-1280.jpg

Upgrade Program | UoS

Melink
Geyer-University-of-Sydney-Student-Administration-Services-banner-1280.jpg

Student Admin Services | UoS

Melink
Geyer-Moore-Theological-College-banner-1280.jpg

Moore College | Sydney

Melink
Geyer-Rabobank-sydney-banner-1280.jpg

Rabobank | Sydney

Melink
JWT-geyer-sydney-banner-1280.jpg

JWT | Sydney

Melink
HBF Headquarters-banner-1280.jpg

HBF HQ | Perth

Melink
Geyer-Singapore-CapitaLand-banner-1280.jpg

CapitaLand | Singapore

Melink
Geyer-Barrick-Gold-18_banner-1280.jpg

Barrick Gold | Perth

Melink
Geyer-BHP-Billiton-melbourne-HQ-banner-1280.jpg

BHP Billiton | Melbourne

Melink
Geyer-Squire-Sanders-banner.jpg

Squire Sanders | Perth

Melink
Geyer-Qantas-lounge-brisbane-Reception-banner-1280.jpg

Qantas Lounge | Brisbane

Melink

Di Bella | Perth

Melink

Next Hotel | Brisbane

Melink
Geyer-Venn-banner-1280.jpg

Venn | Perth

Melink
Geyer-The-Pier-banner-1280.jpg

The Pier | Melbourne

Melink
Geyer-interior-design-firm singapore-American-Express-corporate-office-9.jpg

American Express | Singapore

The numbers tell
the story...

BILLIONS WORTH OF CONSTRUCTION

Evolution.
At work.

RE-DEFINED. RE-IMAGINED. RE-INVENTED.

Making space for others creates
a service-oriented mindset.

THE SELFLESS ART OF HOSPITALITY

Knowledge. No commodity is more
valued on campus.

A SPACE TO LEARN

It's theatre. It's discovery.
It's a gift.

WE LOVE OUR RETAIL THERAPY

Who is Geyer?

100+ TALENTED PEOPLE. PLUS ONE.

To create with curiosity
intelligence & spirit

IMPROVE THE HUMAN EXPERIENCE

Generations of
design

CELEBRATE OUR PAST AND EMBRACE THE FUTURE

5 studios across
Asia Pacific

ONE VISION

The one thing
that can't be designed...

TRUST.

Awards remind us
others are watching

WE'LL SHOW THEM OFF. WE'RE ONLY HUMAN

Love what you do.

GROW WITH US v>

Your future
is in your hands

USE THEM

Get a head start
in the industry

LEARN ON INTERNATIONAL PROJECTS

Using a behaviour-centred design ethos, Melbournes Flagship Discovery Store places customers, staff and communities at its heart, supporting Telstra’s brand to ‘Create a Brilliant Connected Future’ and bridging the physical and online divide for their retail store design.


Opportunity

The building faces Melbourne’s Bourke Street Mall and has previously failed
as a 2-level retail space. A new retail environment alone would not achieve
the level of difference required for success. The new store design must
challenge and change ways of thinking and doing. The interior design needed
to change staff assumptions and behaviours. It had to change the function and responsibility
of a ‘retail store’. The new fitout must offer ways of integrating digital,
physical and human touchpoints. A successful store refurbishment would create ‘signature’
experiences to educate and add value to customers visits, so they leave ‘better off’.

Area

1,400 m2

Expertise

Base Building Evaluation
Strategic Briefing
Design
Space Planning
Design Development
Construction Documentation
Site Coordination

Publications

SMH - Telstra unveils Melbourne Flagship Store
Inside Retail - Telstra opens Melbourne Flagship
B&T Magazine - Telstra launches Discovery Store in Melbourne

BREAKS NEW GROUND
  • Robyn Lindsey
  • Kahn Yoon
  • Amanda Wood
Telstra Discovery Store Melbourne Geyer-3

’connectivity’ and ‘discovery’


The concept of ’connectivity’ and ‘discovery’ is realised through spatial volumes, component design and communications integration in carefully choreographed customer experiences and curated technology stories. Supported by diverse settings and self-selected or staff assisted engagement, it includes interactive devices, 1:1 engagement pods through to masterclass tables and stand up bars.

Telstra Discovery Store Melbourne Geyer-9

Designing attraction


The building faces Melbourne’s Bourke Street Mall and has previously failed as a 2-level retail store. Designing an iconic retail space was critical; elevators were flipped, a large entry void created and a cascading, interactive digital ‘Central Feature’ positioned to provide theatre and orientation.  Sweeping walls and ceilings transition spaces throughout the levels aiding navigation and attraction.

Telstra Discovery Store Melbourne Geyer-11

Changing thinking and doing


The store refurbishment created bespoke design methodologies to activate the change necessary within Telstra to sustainably support the Vision necessary for its survival in its changing competitive market.

Telstra Discovery Store Melbourne Geyer-2

Masterclass Education environment

Telstra Discovery Store Melbourne Geyer-6

The Cellar – Double sided product storage that connect the back of house with the front of house.

Telstra Discovery Store Melbourne Geyer-5

Tech Bar learning and consultation environment.