Melink

Westpac Melbourne

Melink
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Telstra Icon

Melink
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Westpac Sydney

Melink
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Suncorp Concept

Melink
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Curtin Connect

Melink

Telstra Discovery

Melink
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Bank of Melbourne

Melink
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Heinemann

Melink
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Sephora

Melink
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Tesla

Melink
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Cochlear Global HQ

Melink
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UoN Social Science

Melink
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UoN Sydney Presence

Melink
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UoN Auchmuty Library

Melink
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UoS Upgrade Program

Melink
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UoS Student Admin Services

Melink
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Moore Theological College

Melink
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Rabobank Sydney

Melink
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JWT

Melink
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HBF Headquaters

Melink
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CapitaLand

Melink
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Barrick Gold

Melink
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BHP Billiton

Melink
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Squire Sanders

Melink
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Qantas Lounge

Melink

Di Bella

Melink
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Cathay Pacific

Melink
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Next Hotel

Melink
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Venn

Melink
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The Pier

The numbers tell
the story...

BILLIONS WORTH OF CONSTRUCTION

Evolution.
At work.

RE-DEFINED. RE-IMAGINED. RE-INVENTED.

Making space for others creates
a service-oriented mindset.

THE SELFLESS ART OF HOSPITALITY

Knowledge. No commodity is more
valued on campus.

A SPACE TO LEARN

It's theatre. It's discovery.
It's a gift.

WE LOVE OUR RETAIL THERAPY

Who is Geyer?

100+ TALENTED PEOPLE. PLUS ONE.

To create with curiosity
intelligence & spirit

IMPROVE THE HUMAN EXPERIENCE

Generations of
design

CELEBRATE OUR PAST AND EMBRACE THE FUTURE

5 studios across
Asia Pacific

ONE VISION

The one thing
that can't be designed...

TRUST.

Awards remind us
others are watching

WE'LL SHOW THEM OFF. WE'RE ONLY HUMAN

Love what you do.

GROW WITH US v>

Your future
is in your hands

USE THEM

Get a head start
in the industry

LEARN ON INTERNATIONAL PROJECTS

Using a behaviour-centred design ethos, Melbournes Flagship Discovery Store places customers, staff and communities at its heart, supporting Telstra’s brand to ‘Create a Brilliant Connected Future’ and bridging the physical and online divide for their retail store design.


Opportunity

The building faces Melbourne’s Bourke Street Mall and has previously failed
as a 2-level retail space. A new retail environment alone would not achieve
the level of difference required for success. The new store design must
challenge and change ways of thinking and doing. The interior design needed
to change staff assumptions and behaviours. It had to change the function and responsibility
of a ‘retail store’. The new fitout must offer ways of integrating digital,
physical and human touchpoints. A successful store refurbishment would create ‘signature’
experiences to educate and add value to customers visits, so they leave ‘better off’.

Area

1,400 m2

Expertise

Base Building Evaluation
Strategic Briefing
Design
Space Planning
Design Development
Construction Documentation
Site Coordination

Publications

SMH - Telstra unveils Melbourne Flagship Store
Inside Retail - Telstra opens Melbourne Flagship
B&T Magazine - Telstra launches Discovery Store in Melbourne

BREAKS NEW GROUND
  • Robyn Lindsey
  • Kahn Yoon
  • Amanda Wood
Telstra Discovery Store Melbourne Geyer-3

’connectivity’ and ‘discovery’


The concept of ’connectivity’ and ‘discovery’ is realised through spatial volumes, component design and communications integration in carefully choreographed customer experiences and curated technology stories. Supported by diverse settings and self-selected or staff assisted engagement, it includes interactive devices, 1:1 engagement pods through to masterclass tables and stand up bars.

Telstra Discovery Store Melbourne Geyer-9

Designing attraction


The building faces Melbourne’s Bourke Street Mall and has previously failed as a 2-level retail store. Designing an iconic retail space was critical; elevators were flipped, a large entry void created and a cascading, interactive digital ‘Central Feature’ positioned to provide theatre and orientation.  Sweeping walls and ceilings transition spaces throughout the levels aiding navigation and attraction.

Telstra Discovery Store Melbourne Geyer-11

Changing thinking and doing


The store refurbishment created bespoke design methodologies to activate the change necessary within Telstra to sustainably support the Vision necessary for its survival in its changing competitive market.

Telstra Discovery Store Melbourne Geyer-2

Masterclass Education environment

Telstra Discovery Store Melbourne Geyer-6

The Cellar – Double sided product storage that connect the back of house with the front of house.

Telstra Discovery Store Melbourne Geyer-5

Tech Bar learning and consultation environment.