Melink
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Suncorp Pitt Street Mall | Sydney

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Cathay Pacific | Singapore

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Westpac | Perth

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Toll City | Singapore

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Brookfield | Perth

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KWM | Perth

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Westpac | Melbourne

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Telstra Icon | Sydney

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Westpac | Sydney

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Suncorp Concept | Sydney

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Curtin | Perth

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Telstra Discovery | Melbourne

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Bank of Melbourne | Melbourne

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Heinemann | Sydney

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Sephora | Sydney

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Tesla | Sydney

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Cochlear HQ | Sydney

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Social Science | UoN

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Sydney Presence | UoN

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Auchmuty Library | UoN

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Upgrade Program | UoS

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Student Admin Services | UoS

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Moore College | Sydney

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Rabobank | Sydney

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JWT | Sydney

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HBF HQ | Perth

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CapitaLand | Singapore

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Barrick Gold | Perth

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BHP Billiton | Melbourne

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Squire Sanders | Perth

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Qantas Lounge | Brisbane

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Di Bella | Perth

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Next Hotel | Brisbane

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Venn | Perth

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The Pier | Melbourne

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American Express | Singapore

The numbers tell
the story...

BILLIONS WORTH OF CONSTRUCTION

Evolution.
At work.

RE-DEFINED. RE-IMAGINED. RE-INVENTED.

Making space for others creates
a service-oriented mindset.

THE SELFLESS ART OF HOSPITALITY

Knowledge. No commodity is more
valued on campus.

A SPACE TO LEARN

It's theatre. It's discovery.
It's a gift.

WE LOVE OUR RETAIL THERAPY

Who is Geyer?

100+ TALENTED PEOPLE. PLUS ONE.

To create with curiosity
intelligence & spirit

IMPROVE THE HUMAN EXPERIENCE

Generations of
design

CELEBRATE OUR PAST AND EMBRACE THE FUTURE

5 studios across
Asia Pacific

ONE VISION

The one thing
that can't be designed...

TRUST.

Awards remind us
others are watching

WE'LL SHOW THEM OFF. WE'RE ONLY HUMAN

Love what you do.

GROW WITH US v>

Your future
is in your hands

USE THEM

Get a head start
in the industry

LEARN ON INTERNATIONAL PROJECTS

The largest, stand-alone tax and duty free store in the world, Heinemann’s new Tax & Duty Free retail environment at Sydney Airport also brings curated, local products to international travellers. The retail design focus was on understanding the unique requirements of a travelling shopper. Their pressures, needs and mindsets are vastly different to a regular shopping centre customer. 


Area

10,000 m2

Awards

Sydney Design Awards + Summit Interior Design: Silver Corporate
City Design Awards: Gold, Interior Design: Retail

SYDNEY AIRPORT
  • Robyn Lindsey
  • Mark Talbot
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Understanding the travelling customer


The design created easy customer navigation using strong sight lines and planning to draw them through the spaces providing references to carefully located FID monitors, long clear sight-lines towards gates, and quickly identifiable product category and brand signage with aisles wide enough for passengers and their luggage. 

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Enticing passengers to linger


Our design set out to entice passengers to linger, and give them an empowering retail experience. Bespoke ceiling treatments are located according to sight lines and wayfinding to product or service points. This helps customers navigate the different product categories. The curving ceiling features (nod to the organic meandering Sydney harbour) connect departments while creating a unique shopping atmosphere.

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Collective identities of Sydney


A signature feature within each Heinemann store globally is the collaboration with a leading local design practice to create a unique identity known as ‘the Regionals’. Our overarching concept is a celebration of the collective identities of Sydney, tied together by the harbour and parklands that weave through the suburbs, past the industrial hub, inner city heart and out to the coastal regions.

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Local products to international travellers


The design language was adjusted to define each product category by a ‘Sydney sense’ such as ‘Balmoral Beach’, a sophisticated and chic expression for the Beauty Zone embodied in a fresh and aspirational palette.  Alexandria was the inspiration for the Food and Local Food area utilising vibrant, warehouse chic palette and forms.

These different ‘Sydney senses’ help to identify different product types and create zones that break up the vast space into more human scale and intuitively navigable spaces.

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Embedded “moments”


Embedded through each of the product category areas are “moments” — curated product experiences layered within the overall duty free experience that bring local market products to the international customer. 

In addition to creating a unique experience, it required premium spaces and prestige forms to support critical product and brand adjacencies, to ensure Heinemann would attract their targeted brands.

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Speeding up the process


Geyer provided a work space for the client in our studio to minimise travel to and from the airport. By focussing on 1:1 face to face communications our international client could learn more quickly about the local market and Australian cultural nuances to optimise their decision making and minimise risks. This also facilitated and activated ongoing collaboration over the project.